|
|
Bar
Codes - Barcodes - UK Retail-Ready Implementation
Information on this page is largely derived
from the UK Bar Code issuing body's web site (www.GS1uk.org),
given in their article entitled Ten
Steps to Bar Code Implementation which we recommend
you look at. Here we give focus to issues concerning bar
code implementation in the UK, with specific regards to
CD and DVD packaging made ready for a Point of Sales / retail
context.
3 Steps to Implementing Your
Bar Code on CD & DVD Packaging
1) The first
thing you need to do towards implementing a barcode with
CD or DVD packaging is contact GS1, the Bar Code number
issuing authority for the UK, and apply for a company prefix
code. GS1 have recently introduced a new package especially
suited to musicians and others whose needs for bar codes
is limited to a handful of products. Accordingly, for a
fee of £25 + VAT, GS1 will generate a unique company
prefix number for you which allows you to associate up to
13 bar code numbers with 13 different products. Note that
you in effect lease the right to use the unique prefix and
associated numbers on a year by year basis, much like you
would a domain name for a web site, and, so, you would be
expected to consider paying fees to continue using your
bar codes into the future.
2) Once you
have secured your bar code numbers, issued by GS1, you then
need to convert those numbers to a suitable graphic. You
can purchase software which will do this for you, or, you
can pay for a vendor to do this on your behalf and this
will incur a fee (usually of no more than £20). Software
conversion and the graphics generated by vendors would be
expected to conform to specific standards for UK implementation
in terms of size and format and you are advised to confirm
this before making any purchases. There are a number of
bar code formats aimed at different contexts and used in
different countries; the UK standard for retail bar codes
is referred to as the EAN standard.
3) The final
step in bar code implementation is to work out the best
way to actually attach the bar code to your products. Orbis
Digital can include bar codes in the design for CD and DVD
replication and this pre-production approach is the least
expensive way to go. Alternatively, bar codes can be attached
post-production using stickers and Orbis Digital can produce
these on your behalf to be attached by you at your convenience.
The post-production approach might suit you if you do not
want to hold up the production of your CD's or DVD's whilst
waiting for a bar code to be assigned, or you might only
want to attach a bar code to a limited number of of your
products.
We hope this brief guide to bar codes was of help to you
and if you require more help or information, please feel
free to give us a contact us: call 0845 60 76 123 or email
info@orbisdigital.co.uk
|